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09 October, 2023

The Evolution of Commercial Animation in Marketing

Animation in marketing has a long and vibrant history. If we were to unravel its course over the years, one would have to begin with the roots that took hold in the 1920s.

It was back then, when commercial animations first came about, introduced to movie-goers and cinema folk. Back then, animated advertisements had catchy jingles and characters that had been hand-drawn onto every frame.