The Metaverse is a driving force behind innovative marketing strategies in the ever-changing digital landscape. Revealing the exciting trend of "Phygital," which is the merging of the physical and digital spheres, this transformation offers brands unprecedented opportunities.

Animation in marketing has a long and vibrant history. If we were to unravel its course over the years, one would have to begin with the roots that took hold in the 1920s.

It was back then, when commercial animations first came about, introduced to movie-goers and cinema folk. Back then, animated advertisements had catchy jingles and characters that had been hand-drawn onto every frame.

The tourism market has seen a staggering decline in recent years, especially in a world that’s recovering from the after-effects of a global pandemic. For instance, it was revealed that the number of international tourists dropped by over 70% after 2020.

Game trailers, nay, trailers, are one of the most impactful marketing tools in the digital world. A world dominated by social media platforms and the sheer amount of time - millions of users spend on popular video hosting sites such as YouTube and Twitch.

Ever slayed a dragon and rescued a princess? Well, chances are that the person seated beside you may have done just that! It is estimated that more than 3 billion people play video games globally. 

What did you think? You build an AAA video game, and people will love it. Do you believe your struggle ends with game development and publishing?

Certainly not. Whether a hyper-casual game or an AAA gaming product, every video game requires an effective marketing strategy to ensure popularity and more significant revenue.